How to get more out of a video shoot
By AJ Alibrio
Most brands book a shoot to get a video. That is how you pay for a full day and walk away with one asset that gets posted twice.
The better question is what else the shoot could cover while everyone is in the room.
Start with the calendar
Before we schedule anything, we map what the business has coming up: the season, the launches, the events, the offers. Each one needs something to say. Most of it can be captured on the same day if it is planned that way.
Shoot three kinds of footage
The anchor. One interview or one story that can hold a longer film together. This becomes the piece on your site and in your sales emails.
The proof. Real moments of the product, the place and the people. This is what makes the anchor believable.
The pieces. Short vertical moments shot for a phone on purpose, not cropped afterward. These feed your social calendar and your ads.
Write the shot list backward
Every line on the list should name where that shot will end up. If a shot has no destination, it is costing you time on the day. If a post on your calendar has no shot, you will find out when it is too late.
Leave room to change the message
For a four-dealership auto group, we built a reserved section at the end of each spot so the offer could change every month without a reshoot. The film stays fresh, and the shoot keeps paying for itself.
What to ask before you book
Ask what the day will produce, by name and by count. Ask where each piece will run. Ask who is responsible after the shoot ends. A good production partner will answer all three before talking about cameras.
If you are planning for your next season, send us what you have coming up. We will show you what a shoot could cover.
What are you launching next?
Book a call. On the first one we find the gap. On the second we show you the plan and the price.